Welcome to the subject guide for Marketing. This research guide has been designed to assist you in finding online and print resources in Marketing and related fields. Please choose a tab above for more information.
eTextbooks & eReferences for Fall 2022
MKT 210 : Kotler, Philip & Armstrong, Gary (2020). Principles of Marketing.18th edition. Upper Saddle River, New Jersey: Pearson / Prentice Hall.
MKT 312 : Keller, K. (2020), Strategic Brand Management, Global Edition, Pearson / Prentice Hall Publication
MKT 314 : Michael R. Solomon (2020), Consumer Behavior: Buying, Having, and Being, 13th Edition, Global Edition, Pearson, prentice Hall.
MKT 315 : International Marketing, 2020, 18th Edition, by Cateora, Gilly & Graham, McGraw Hill.
MKT 417 : Marketing Strategy and Competitive Positioning by G. Hooley, N. Piercy,B. Nicoulaud, J. Rudd , 2019.
