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Marketing: Home

Welcome

Welcome to the subject guide for Marketing. This research guide has been designed to assist you in finding online and print resources in Marketing and related fields.
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eTextbooks & eReferences for Fall 2022

 

  • MKT 210 : Kotler, Philip & Armstrong, Gary (2020). Principles of Marketing.18th edition. Upper Saddle River, New Jersey: Pearson / Prentice Hall.
  • MKT 312 : Keller, K. (2020), Strategic Brand Management, Global Edition, Pearson / Prentice Hall Publication
  • MKT 314 : Michael R. Solomon (2020), Consumer Behavior:  Buying, Having, and Being, 13th Edition, Global Edition, Pearson, prentice Hall.
  • MKT 315 : International Marketing, 2020, 18th Edition, by Cateora, Gilly & Graham, McGraw Hill.
  • MKT 417 : Marketing Strategy and Competitive Positioning  by G. Hooley, N. Piercy,B. Nicoulaud, J. Rudd , 2019.

 

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