Service Management and Marketing by
This fully updated third edition examines customer management in service competition and focuses on adopting a service logic in marketing. Christian Grönroos explains how to manage any organization as a service business, showing how to move closer to current and future customers.
Services Marketing by
This comprehensive text provides a managerial overview of services by combining conceptual rigor with practical applications.
Social Media Marketing by
Profit Big from Social Media: Strategies and Solutions That Work! nbsp; Using new social media marketing techniques, you can deepen relationships with your most passionate, profitable customers--and create more of them than ever before! In this 100% practical book, world-renowned expert Li Evans shows exactly how to make the most of social media--in any company, in any industry.
The Ebook Central has over fully accessible 52,000 ebook titles on a wide range of topics. Within Ebook Central , you can create your own user name and password and download/loan ebook titles for a limited period of time.
The Ebook Central has over fully accessible 52,000 ebook titles on a wide range of topics. Within Ebook Central , you can create your own user name and password and download/loan ebook titles for a limited period of time.